Last updated: 22.04.2019
What are cookies:
Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a thirdparty to recognize you and make your next visit easier and the Service more useful to you.
Cookies can be "persistent" or "session" cookies.
When you use and access the Service, we may place a number of cookies files in your web browser.
We use both session and persistent cookies on the Service and we use different types of cookies to run the Service:
Essential cookies. We may use essential cookies to authenticate users and prevent fraudulent use of user accounts.
In addition to our own cookies, we may also use various thirdparties cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on.
A Facebook pixel is code that you place on your website. It helps you track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads—people who have already taken some kind of action on your website.
It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.
The Facebook pixel allows you to monitor how people interact with your website after viewing your Facebook ad.
You can even track customers across their devices so you know, for example, if people tend to see your ads on mobile but switch to a desktop before making a purchase—or maybe it’s the other way around. This information can help you refine your ad strategy and calculate your return on investment.
Pixel tracking data allows you to show targeted ads to people who have already visited your site. You can choose to get really granular here—for example, you can show people an ad for the exact product that they abandoned in a shopping cart or added to a wishlist on your website.
This capability is why you should create a Facebook pixel now, even if you’re not using Facebook ads yet—so you have retargeting capabilities from your very first Facebook ad.
Create lookalike audiences
Facebook can use its targeting data to help you build a lookalike audience of people who have similar likes, interests, and demographics to people who are already interacting with your website, helping you expand your potential customer base.
Google Analytics is an online analytics service that provides webmasters with a wide variety of information about the activity that takes place on their website. Google Analytics enables e-commerce businesses to segment their visitors, study traffic trends, and optimize conversion funnels — among many other functions.
What merchants can find out in Google Analytics?
Data is viewed by metrics, which measure behavior, and dimensions, which describe who customers are. Metrics and dimensions help online businesses answer to fundamental questions:
Who is visiting our website?
Knowing your prospects and customers informs marketing campaigns, product curation, and the very look and feel of your website.
- What are they doing?
Analyzing user behavior on an e-commerce website informs optimizations, identifies weak points (such as poorly-converting product pages), and ultimately ensures that decisions are made with an understanding of how users are interacting with a storefront.
Common data points that can be uncovered in GA include:
- Aggregate page views
- Total number of visitors
- The number of unique visitors
- Amount of time spent on site by all visitors
- The geographic location of visitors, on a country, state, and city level
- The specific terms they typed into search engines that brought them to the website
When using segments or persona-specific dimensions, online merchants can compare and contrast how different customer groups interact with their website.
After entering your e-mail address on our website, we can send you offers, news or reminders regarding your forgotten products in the cart
What are your choices regarding cookies
Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
You can learn more about cookies and the following thirdparty websites:
- AllAboutCookies: http://www.allaboutcookies.org/
- Network Advertising Initiative: http://www.networkadvertising.org/